Every online eCommerce business has customers who return most of the items that they buy.
Returns are one of the unfortunate realities of running a web store or an eCommerce business. Customers don’t always get exactly what they want, or they might accidentally order or receive the wrong item. So what should you do?
Online conversions should be so simple: Customer arrives on your website. Customer browses your products. Customer adds a product to their cart. Customer checks out. Customer pays. Done. But then these three pesky factors throw a wrench into this seemingly easy process: trust in total strangers, impatience, and that uncontrollable aversion to paying full price for anything.