Online shopping has become a preferred option with a majority of consumers in large part because of the convenience it offers. However, in a somewhat incongruous way, the convenience of online shopping also seems to highlight the aspects of it that can be a headache - such as returns. That is, we’ve come to expect quick, seamless experiences when we buy goods and services online, and when a hitch does come up, such as having to set up a return and seek a refund, it almost seems particularly aggravating, because it’s interrupting an otherwise remarkably smooth process.
If you’re operating your own platform that sells goods online, it is your responsibility to make sure that situations like these don’t come up and bother your customers. More specifically, you would do well to simplify the return process as much as possible, and thereby make shopping on your platform that much more appealing. It’s difficult, and requires real strategic thought and effort, but we have some suggestions as to how to make it happen.