Cheap Shipping: The New Competitive Edge for eCommerce

Posted on Oct 4, 2017 7:00:00 AM by Noor Al Abid

Cheap Shipping- The New Competitive Edge for eCommerce.jpgYour customers expect free shipping — or at least cheap shipping. They get the former from Amazon, Walmart and all the other big online retailers. And they want it from you. They don’t care that you don’t get the big boys’ volume rates. And why should they? They bought your product. Why should they have to pay for you to get it to them? As it turns out, more and more, they’re not.

One in four shoppers won’t complete an online purchase if the shipping costs are too high.

When you’re a small eCommerce company, a 25 percent drop-off rate is hard to swallow. So how do you get your shipping costs down and your point-of-sale conversions up?

  • You could try a smaller, cheap shipping partner, but you’ll get what you pay for: tardiness, a few lost packages and some damage here and there.

  • You can try to negotiate with Purolator, DHL, UPS and FedEx directly ¾ but you probably know how that would go.

  • Or you can get the best of both worlds with eShipper.

Get “Amazon” shipping rates from Purolator, DHL, UPS and FedEx

Our relationship with the major shipping companies gives us access to their economy-of-scale rates, which we can then pass on to you. If you ship five items a week, you'll pay what someone who ships over 100 times a week would pay.

No negotiating required

In fact, it’s the opposite: the shippers are negotiating with you in an open marketplace where they'll give you their best prices all in one place and you then make the choice. Easy.

And all the upside in the world for your business.

Shipping cost is that final hurdle. But it’s also your final opportunity. Online shoppers will spend 30 percent more per order if shipping is included, so if you can get your costs down low enough to offer cheap shipping, you can build it right into your prices and act like Amazon. is your ecommerce business competitive enough? 

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