As much as we all wish every online order would make the day of our customers, we sometimes have to face the fact that it just didn’t work out. Around the holidays, when certain surprises are bound to fall flat, the number of products heading back the way they came from may mount.
Have you ever placed a customer service call only to be put on hold for an eternity or transferred to an endless string of unhelpful representatives?
One third of consumers spent more than half of their holiday shopping budget online in 2015, according to the National Retail Federation. With back-to-back shopping bonanzas following Thanksgiving – Black Friday and Small Business Saturday – Cyber Monday drives home the start of the holiday shopping season.
There’s nothing small about Small Business Saturday. The shopping holiday, tucked between Black Friday and Cyber Monday, hit record sales last year when shoppers spent $16.2 billion at independent retailers and restaurants, an 8 percent increase over 2014.
Our holiday gifts were barely opened last year before the major carriers began planning for this season’s gigantic logistical undertaking. By the time 2017 arrives, millions of parcels will have crisscrossed Canada to reach their happy recipients.
If the stress of getting your discounts and inventory ready for Black Friday is driving you mad, here’s some news that will help you breathe: Consumers are not as into it as you might think.
For most of us, an online store that declares it doesn’t accept returns is a no-go. Perhaps we could possibly change our minds if the product is incredibly valuable to us and it feels like we can hardly live without it. But even then, it’s a hard sell.
As convenient as it would be, teleporting a product to your customer is not yet an option. No matter how you slice it, you have to deal with carriers, pick out shipping supplies, and ensure your customers are pleased with the delivery service. But mastering the shipping process may not be at the top of your priority list. Unfortunately, it could become a costly oversight.
Some of us may balk when we see holiday decorations for sale in October, but we also know businesses do it for a reason – it works. Last year, holiday sales amounted to as much as $626 billion, a 3 percent increase over 2014. If you want to get a good-sized slice out of that gigantic pie, the time to take action to boost holiday sales is now (how we wish yesterday was an option).
If drone delivery is the future, free shipping is the new normal. Customers have grown so accustomed to receiving their online orders for free that they hardly view it as a perk.