Picture loading your products into a 53-foot trailer. It’s nowhere near full as it drives off, but it is at least an exclusive service. It transports your products and yours alone. The full truckload (FTL) carrier will, as icing on the cake, head straight to the end destination. There will be no other stops along the way.
Can you hear the hum? That’s the sound of your growing business. But as you listen more closely, there may be occasional creaks and crackles that you have not noticed before. It may be business processes that have gone astray or growth strategies that you’re not familiar with.
In our new ebook, we offer a comprehensive list of suggestions and tools that will help you gain control over your business and continue to grow.
Nothing makes customers jump ship as fast as excessive shipping and handling charges. Forty-four percent of people who abandoned their online shopping cart did so because they deemed the costs too high, according to a Shopify survey. Another 22 percent waved their final “goodbye” when the charges weren’t listed early enough in the ordering process.
Navigating a poorly designed e-commerce site is like driving car at night with no headlights. You swerve and squint, desperately trying to find your way, until you finally pull over and call it a day. In e-commerce, that’s the equivalent of abandoning your shopping cart―and, according to research, it happens as often as six out of 10 times. So what’s the secret to running an online store?
The successful e-commerce store is a happy blend of art and science. Although you likely spent a great deal of time building your brand and creating an online store, the really hard part comes next: selling your products. That’s when your mastery of social media, customer service, shipping, and more truly matters.
So you’ve got a stellar e-commerce website. It’s easy on the eyes, a breeze to load, and a piece of cake to navigate. Product descriptions are clear and intriguing. Now, how are sales?
Perhaps there was a time when fulfillment was a bliss, when you had time to tuck handwritten thank-you notes into each neatly wrapped package. Then your e-business grew. Dozens of orders became hundreds, hundreds turned into thousands. Suddenly you faced a very pressing question: Should you outsource fulfillment – or not?
If this piece had been written in, let’s say, 1673, we would have happily announced the establishment of a monthly post between New York and Boston. But this is 2016 and the good-old post riders aren’t really cutting it. These days you’d be lucky if two-day shipping makes customers raise an eyebrow.
Sometimes you hit the sweet spot. In the world of less than truckload shipping (LTL), it happens when your shipment weighs between 151 and 15,000 lbs. That’s when your freight weighs too much for a parcel carrier, but too little for a full truckload (FTL).